Healthy Start Scheme

What it is

A prepaid card that's automatically topped up every 4 weeks, helping eligible families buy basic healthy foods like milk, fruit, vegetables, pulses, and infant formula. You also get free vitamins for you and your child.

How much you get

• £4.25 per week during pregnancy (from week 10)
• £8.50 per week for each child under 1
• £4.25 per week for each child aged 1 to 3
• That adds up to over £440 in baby's first year alone
• Plus free Healthy Start vitamins

Who can get it

You must be at least 10 weeks pregnant or have a child under 4, and receive one of: Universal Credit (with a family take-home pay of £408 or less per month from employment), Pension Credit (with child addition), or be under 18 and pregnant.

How to apply

Apply online at healthystart.nhs.uk. You'll need your National Insurance number and details of your benefits. If approved, you'll receive a prepaid card in the post that can be used at most UK shops, both in-store and online.

Key things to know

• The card works like a normal prepaid debit card - no stigma at the checkout
• Many eligible families don't claim - check even if you're not sure
• Free vitamins can be collected from local NHS outlets (ask your midwife where)
• Remember to report the birth of your baby within 4 months to keep receiving payments
• If you live in Scotland, apply for Best Start Foods instead