A calmer pregnancy for UK parents, and a trusted route to them

Nuhah is a live subscription web app giving UK parents week-by-week guidance, weekly encouragement and a private record of the journey, in a gentle, calming design.

The partnership opportunity

Pregnancy is one of the most decisive purchasing moments; routines change and brand loyalties reset. Nuhah meets her inside a calm, trusted companion she returns to weekly, not a feed she scrolls past. Recommendations are editorially curated, clearly disclosed, and appear at the precise week they become relevant. Never programmatic advertising, never shared data.

Inside Nuhah

The platform

Week-by-week tracking

Guidance for every week of pregnancy, aligned to the UK maternity pathway.

Memories & journal

Private journaling and photo memories, stored securely.

Partner sharing

Both parents follow milestones and updates together.

Appointments & wellness

Midwife and scan management plus daily wellness tracking.

Birth planning

Structured tools to shape and record birth preferences.

Essentials guide

Curated UK buying guidance, the natural home for partner products.

Why partner

Why Nuhah, why now

Built UK-first

Nuhah is built around the NHS maternity journey from day one, so weeks, appointments and guidance match the pathway UK parents actually follow.

Privacy is the product

Subscribers are the customer, not the product: no adverts, no data selling, consent-gated analytics.

A stress reliever by design

Gentle language, soft design and one tidy home for the whole journey, built to take weight off her shoulders rather than add to it.

A credibility gate, not a claim

A GMC-registered doctor is engaged to review the medical content, and nothing carries a reviewed badge until a named reviewer has signed it off.

Key facts

The business at a glance

Model: Subscription via Stripe at £9.99 a month or £99.99 a year, with current launch pricing of £49.99 a year. Subscribers fund the platform, keeping it ad-free.
Market: Around 650,000 UK births a year and a premium UK-first position, with international editions to follow in the USA, Europe, the GCC and wider AMEA.
Status: Live at nuhah.app, early growth stage, with a daily editorial pipeline.
Company: Maqia Systems Ltd, Co. No. 17099290, trading as Nuhah.

Start a conversation

Tell us about your brand and what a good partnership could look like. A short introduction is plenty, and we reply to every genuine enquiry.

Email the team

support@nuhah.app