Emma's Diary

What it is

A long-established parenting resource (nearly 35 years) that provides free pregnancy and baby product packs, weekly milestone emails, and medically reviewed content. It is an official partner of the Royal College of Midwives, with all medical content reviewed in line with NHS, NICE, and UNICEF Baby Friendly Initiative guidelines.

What you get

Three free gift packs:

• Mum-to-Be Pack - available during pregnancy
• Bump-to-Baby Pack - available in later pregnancy
• New Family Pack - available after birth

Packs typically include sample-size baby wipes, nappies, pregnancy vitamins, skincare samples, and money-off vouchers. Contents vary periodically.

You also get weekly emails tailored to your stage, exclusive discounts of up to 60% on baby products, and a Labour Information Pack from your midwife.

How to claim

Register for free at emmasdiary.co.uk or download the app. Access vouchers via the app (My Free Packs) or download PDFs online. Take your voucher to a participating Argos, Boots, or Sainsbury's. The app voucher is only valid for 20 minutes once activated - wait until you're at the store.

Key things to know

• Registration requires personal details (name, due date, email, postcode)
• Pack availability varies by store - try another if one doesn't have stock
• Data is shared with marketing partners - be aware when signing up