Editorial Policy

Last updated: July 2026

Every piece of content on Nuhah is written with care, sourced from recognised medical authorities, and designed to help expecting parents make informed decisions. This page describes the process we actually run today, including the parts we are still building. We would rather tell you exactly where we are than describe a process we have not finished putting in place.

Our commitment

Pregnancy is one of the most important experiences in a person’s life. We believe expecting parents deserve information that is accurate, evidence-based, culturally respectful, and free from commercial bias. Every article, guide, and tool on Nuhah is created with this commitment in mind.

How we create content

Every piece of health content goes through the following steps:

Research: We review current medical guidelines from authoritative sources including the NHS, NICE, ACOG (American College of Obstetricians and Gynecologists), WHO, and RCOG (Royal College of Obstetricians and Gynaecologists).
Drafting: Content is drafted with AI assistance for research synthesis and first drafts, then shaped, edited and fact-checked against the source guidelines by Imran Maqbool, Nuhah’s founder and editor. Nuhah is a small independent company, so at present that editorial review is one named person rather than a team.
Clinical review: This is the part we are still building, and we want to be straightforward about it. Our published content has been researched and edited against NHS, NICE, RCOG, ACOG and WHO guidance, but it has not yet been reviewed by a clinician. We are appointing a GMC-registered doctor to review our medical content, starting with the articles where accuracy matters most. Until an article has been reviewed, it carries no reviewer name and no reviewed badge. Once it has, it will show the reviewer’s name, their credentials, and the date they signed it off.
Quality check: Content is checked for readability, accessibility, cultural sensitivity, and alignment with the sources cited before going live.

Our use of AI

We believe in transparency. Nuhah uses AI tools, including large language models, to assist with content research, initial drafting, and data analysis. AI is a tool, not a replacement for human expertise. No content is published without a human editor reading it, checking it against the cited sources, and approving it.

To be precise about what that human review is today: it is editorial, not clinical. Our editor verifies that what we publish matches the guidance we cite. Clinical sign-off by a GMC-registered doctor is being introduced and is not yet in place, so no article on Nuhah should be read as having been checked by a doctor unless it explicitly names one.

Sources and citations

All medical claims on Nuhah are supported by evidence from recognised medical authorities. We prioritise the following sources:

NHS (National Health Service) guidelines
NICE (National Institute for Health and Care Excellence) guidelines
ACOG (American College of Obstetricians and Gynecologists) practice bulletins
WHO (World Health Organization) recommendations
RCOG (Royal College of Obstetricians and Gynaecologists) publications
Peer-reviewed research from journals such as The Lancet, BMJ, and BJOG

Where we reference specific studies or guidelines, we include inline citations so readers can verify the information themselves.

How we keep content current

Medical guidelines evolve, so content has to be maintained. Here is what we do today and what we are working towards:

Today: We correct content as soon as we find an error or a reader reports one, and we update it when a guideline we cite changes. Our week-by-week pregnancy content was audited for factual accuracy against current guidance in March 2026, and corrections from that audit have been applied.
Annual data updates: Content built on published datasets, such as our baby name rankings, is updated when the new release is published. Our UK name lists use the Office for National Statistics 2025 data.
Being introduced: A scheduled clinical re-review cycle, beginning once our appointed reviewer is working through the content. We will describe the cadence here once it is running rather than before.

Our guides display a “Last updated” date so you can see when the information was last checked. Where an article is built on a dated source, such as an official statistics release, we name the edition we used.

Editorial independence

Our editorial content is never influenced by commercial partnerships. When we recommend products in our comparison guides, items are ranked by genuine value to expecting parents, not by commission rate. We clearly label all affiliate content and sponsored partnerships.

Our ethical framework specifically excludes partnerships with alcohol, gambling, adult material, and formula companies.

Medical disclaimer

The information on Nuhah is for educational purposes and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult your midwife, GP, or obstetrician for personalised medical guidance. If you are experiencing a medical emergency, call 999 (UK) or your local emergency number immediately.

Feedback and corrections

We take accuracy seriously. If you spot an error or have a concern about any content on Nuhah, please contact us at editorial@nuhah.app. We review all feedback and make corrections promptly.

2026 Nuhah - Your pregnancy, beautifully tracked