The number one piece of advice from experienced parents: buy less than you think. Babies grow incredibly fast and people love giving clothes as gifts. Focus on practical basics in a few key sizes.
Top Pick
John Lewis Baby GOTS Organic Sleepsuits (multipack)
~£16–£22 (pack of 3-5)
✓ Pros: Organic cotton (GOTS certified), double zip for easy nappy changes, excellent wash quality, great multipack value
✗ Cons: Neutral colour palette (lovely, but limited if you want bold patterns)
Where to buy: John Lewis
Our Pick
SuperLove Merino Sleeping Bag
~£79–£85
✓ Pros: All-season temperature regulation (replaces multiple tog bags), exceptional Merino quality, adjustable sizing lasts 0-24 months, machine washable, GOTS certified, beautiful prints
✗ Cons: Premium price (though replacing 3-4 cheaper bags at different togs makes it comparable), requires slightly more care when washing than synthetic alternatives
Where to buy: SuperLove Merino direct, Amazon, Natural Baby Shower
aden + anais Classic Muslins
~£25–£30 (pack of 4 large)
✓ Pros: Large size (120cm x 120cm), incredibly soft, multi-use (burping, feeding covers, light blankets, pram shades), beautiful prints, last years
✗ Cons: Premium price vs supermarket muslins
Where to buy: Amazon, John Lewis, Natural Baby Shower
Love To Dream Swaddle Up
~£25–£30
✓ Pros: Arms-up design suits more babies, dual zip for nappy changes, transitions to sleeping bag when baby starts rolling, award-winning
✗ Cons: Some babies still prefer traditional swaddling, sizing can be tricky (go by weight not age)
Where to buy: Amazon, John Lewis, Natural Baby Shower
What we'd tell a friend
Sleepsuits with zips, not poppers. That is the single best clothing tip anyone will give you. Invest in a SuperLove Merino sleeping bag, it genuinely lives up to the hype and saves money compared to buying separate tog bags for each season. Stock up on large muslins. And resist buying tiny shoes, they are adorable but completely unnecessary until baby is walking.
Frequently asked questions
How many baby clothes do I need?
Start with 6-8 sleepsuits (mix of newborn and 0-3 months), 6-8 bodysuits, 8-10 muslins, 2-3 hats, and 2 sleeping bags. Some babies skip newborn size entirely, so do not overbuy in one size.
What tog sleeping bag does my baby need?
It depends on room temperature. A Merino wool sleeping bag like the SuperLove naturally regulates temperature across seasons, replacing the need for separate 0.5, 1.0, and 2.5 tog bags.
Are sleeping bags safe for newborns?
Yes. The Lullaby Trust recommends sleeping bags over loose blankets, duvets, or pillows in the cot. Keep the room between 16 and 20 degrees Celsius. A good rule of thumb: baby wears one more layer than you would.
© 2026 Nuhah. All rights reserved.